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Privacy Policy

Introduction

Beat Feet Academy of Dance (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal data when you engage with our classes, events, website, and services.
We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or providing your information, you agree to the terms outlined in this Privacy Policy.

Information We Collect

We may collect and process the following personal information:

  • Personal identification information: name, address, date of birth, email address, phone number

  • Parent/guardian details for children under 18

  • Emergency contact information

  • Medical or health information necessary to ensure safe participation

  • Payment information, processed securely by our third-party payment providers

  • Class attendance records

  • Images or videos, only if you provide consent

  • Website usage data, such as IP address, browser type, cookies, and analytics data

We only collect information necessary for providing our services safely and effectively.

How We Use Your Information

We use your data for the following purposes:

  • Managing class registrations and enrolments

  • Processing payments and subscriptions

  • Communicating essential updates about classes, closures, or schedule changes

  • Ensuring the health, safety, and wellbeing of students

  • Contacting parents/guardians in emergencies

  • Maintaining accurate business and financial records

  • Providing customer support

  • Complying with legal and safeguarding obligations

  • Marketing communications (only with your consent)

We do not use your personal data for automated decision-making or profiling.

Marketing Communications

We may send occasional marketing emails regarding:

  • New classes

  • Workshops or events

  • Academy updates

  • Uniform and merchandise

We will only send marketing communications if you have opted in.
You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

Sharing Your Information

We do not sell or share your personal data with third parties unless required by law.

We may share data with:

  • Payment processors (secure third-party providers)

  • Class management software necessary for bookings

  • Safeguarding authorities if a legal requirement or concern arises

  • Emergency services, if needed to protect health or safety

All third parties must comply with data protection regulations.

Storing and Protecting Your Data

We store your data securely using appropriate technical and organisational measures, including:

  • Password-protected systems

  • Encrypted databases

  • Restricted access to authorised staff only

  • Secure cloud storage providers that comply with GDPR

We retain your information only for as long as necessary to provide our services or comply with legal obligations.

Children’s Data

As a dance school working primarily with children, we take the protection of children’s data extremely seriously.

We ensure that:

  • Personal data for students under 18 is collected only from parents/guardians

  • Consent is required for photography, video, and public sharing

  • Medical details are handled confidentially and only shared with teachers where necessary for safety

  • Child data is never used for marketing without parental consent

Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your data (“right to be forgotten”) where applicable

  • Restrict the processing of your information

  • Object to the use of your data for marketing

  • Request transfer of your data to another provider

  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the details below.

Cookies and Website Tracking

Our website may use cookies to:

  • Improve user experience

  • Analyse website performance

  • Track page visits and navigation

  • Remember preferences

You can disable cookies at any time via your browser settings.

Links to External Websites

Our website may contain links to third-party websites.
We are not responsible for the privacy practices of other sites and encourage you to review their policies.

Data Retention

We retain personal information only as long as necessary for:

  • Class enrolments

  • Legal, financial, or safeguarding requirements

  • Tax and business records

  • Resolving disputes or issues

Once your data is no longer required, we securely delete or anonymise it.

How to Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:

Beat Feet Academy of Dance
Email: hello@beatfeetdance.co.uk

We aim to respond to all requests within 30 days.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation or our practices.
The latest version will always be available on our website.

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